Focusing on the tabloid aspects of Assange's personal life can have no effect -- and no purpose -- other than to distract public attention away from the heinous revelations about this war and America's role in it, and to cripple WikiLeaks' ability to secure and disseminate future leaks.
It's not hard to see why The New York Times, CNN and so many other establishment media outlets are eager to do that. Serving the Government's interests, siding with government and military officials, and attacking government critics is what they do. That's their role. That's what makes them the "establishment media." Beyond that, the last thing they want is renewed recognition of what an evil travesty the attack on Iraq was, given the vital role they know they played in helping to bring it about and sustain it for all those years (that's the same reason establishment journalists, almost by consensus, opposed any investigations into the Bush crimes they ignored, when they weren't cheering them on).